Website design is a big and sometimes contentious issue. Some people like a lot of bells and whistles. Others like a clean-looking site. Another person might like a ton of pretty pictures.

What many people often overlook, is content. The actual, meaningful words on the page. Pictures are all well and good, but they don’t really work that well when someone is searching for a “plumber in Middletown”.

A photo of a nice shiny faucet may look attractive on the page but, on its own, will not prompt Google to show that website as much as a simple piece of text like “Middletown plumber” might.

I’m giving a very simplistic example here as there are a lot of moving parts going on but, essentially, what the search engines need in order to place a website on the top page (or any page) of search engine results, is basic yet, comprehensive information, clearly written and easy to understand.

Pretty pictures are lovely, but on their own and without supportive words to tell us all about it, they don’t do a lot.  A website needs to tell us in great detail what the service or product is, and where it is provided or sold etc., etc,